In April 2010 Bakkavör Spalding, based in West Marsh Road, Spalding in Lincolnshire made contact with Ian Davies, the Chairman of Peterborough Soup Kitchen.
The site offered the charity one of its ‘staple foods’, SOUP.
The magnitude of the offer to become a provider of soup will enable Peterborough Soup Kitchen to have a constant, regular and wide variety (14 different types) of fresh ‘chilled’ high quality soups
Bakkavör Group is a leading international food manufacturing company specialising in fresh prepared foods and produce. The Group operates through 57 factories and employs over 18,000 people, turnover in 2009 of over £1.7 billion. It trades with 8 of the top 10 global grocery retailers. The Group’s Head Office are in Spalding, Lincolnshire and Reykjavík, Iceland.
The Bakkavör Group’s vision is to be recognised and respected as the world’s leading fresh prepared foods and produce provider. It manufactures 6,000 fresh prepared food products in 18 different product categories. Bakkavör Group has attained leading market positions in its key market areas of ready meals, pizzas, convenience salads and leafy salads.
In addition to the UK, the Group also has manufacturing operations in 10 countries, including; France, Belgium, Spain, South Africa and China.
The soup that the soup kitchen receives is made at West Marsh Road where nearly 1,000 fresh prepared food products such as dips, convenience salads, sandwich wraps, soups and sauces are made. This is located approximately 21 miles from Peterborough.
Corporate Social Responsibility (CSR)
As a responsible food manufacturer Bakkavör is committed to the local communities in which its operations are based and one of the ways Bakkavör Spalding fulfils this is through its commitment to the soup kitchen in Peterborough.
Quantifying Bakkavör Group’s CSR commitment
Peterborough Soup Kitchen serves about 25,000 (8 oz. or 8,000 mg) cups of soup every year to the homeless and disadvantaged. This equates to over 8,300 600g cartons of fresh ‘chilled’ soup every year that Bakkavör Spalding have committed to providing the charity.
Financially, this amount of soup would cost the soup kitchen approximately £12,500 per annum to purchase. This is a ‘benefit in kind’ donation to the charity that enables it to continue to serve high quality food to the homeless.
Bakkavör Spalding has also been very generous in supporting the Sleep Rough:2010 event with a £500 donation to cover some of the costs of the initial marketing and PR. This money enabled the charity to promote the event widely. Without this donation the event would not have been such a great success.